Penning 4: Automation, exploration and reputation
In Penning 3, I introduced you to three common mistakes that organizations make in their SoMed engagement efforts. These errors and potential solutions/suggestions were all introduced during a webinar given by Heather Mansfield, owner of DIOSA Communications and author of Social Media for Social Good. Here are the next three common mistakes made. See how you fare.
Mistake #4 – Automating content.
Nothing says “I couldn’t care less” about my social media efforts than using an automatic content generator. Stats have shown that auto posts decrease the likelihood of likes by approximately 70%. If you are using one of these auto-post tools to manage your workload, a suggestion is to log out periodically and post manually – just so that the “social” of social media is maintained.
Mistake #5 – Not taking the time to explore and test social media tools.
It would seem that there are new social media tools every day – something that can make your life easier or more complicated. Or existing tools are changed – like the recent news about the separation of Twitter and LinkedIn. Or the frequent (unannounced) changes to Facebook. It’s important to keep your ears and eyes open to new tools and new twists for precisely these reasons. To be a participant in the social media world, you need to speak but you also need to listen. That’s why people liken it to a conversation. Push-pull. Back-forth.
Mistake #6 – Depending solely on volunteers or interns for your social media presence.
The best social media managers have years of experience. Just because someone has some free volunteer time on their hands or is a student doesn’t necessarily make them the best social media person for your organization. Talk about risking your reputation! You, as staff, need to take an active role/interest in the social media participation of your association. If you do need to rely on volunteers, make sure they know what your strategy is and make sure they are trained – both in the tools and in your association’s culture.
Two more segments follow – come on back tomorrow for more.